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Acne-patch brand Starface picks up $2 million investment led by BBG

Starface’s approach to standing out in the crowded market is best looked at through the lens of its online and offline communities.

Starface’s approach to standing out in the crowded market is best looked at through the lens of its online and offline communities.

From clogged pores to cystic acne, the so-called “acne positivity” movement has promoted showing rather than hiding our natural skin.
Starface, a skincare brand launched in September, has raised $2 million in a seed round led by BBG Ventures following a pre-seed raise of $1 million from investors that included Bobbi Brown.
But rather than make herself the face of the brand, she’s given that job to a cartoon character named “Big Yellow”, inspired by the yellow smiley-face case that its hydro-stars come in. The brand’s social feeds, known for their humorous captions and memes, are in stark contrast to the glowy model close-ups and “shelfies” made popular by other DTC skincare brands like Glossier and Drunk Elephant.