Initial results show Gen Z is increasingly concerned, disconnected, and looking to brands to prioritize employee safety and financial well-being.
- To support its more than 5 million global members aged 13-25, DoSomething.org, the largest organization for young people and social change, has launched a COVID-19 resource to help young people stay healthy, fight anxiety, take action, and share their opinions and concerns about the crisis.
- DoSomething.org’s COVID-19 resource page contains up-to-date information, support for displaced students, and opportunities to submit tips for social distancing or partake in relevant campaigns like helping isolated older adults use video chat.
- “This is already a generation experiencing a crisis of loneliness—and the realities of COVID-19 are hitting them hard. We want to provide young people with an outlet to stay informed and connected, and also ensure their voice is heard.”