ideas

Gen Z loves clean packaging: Here’s what branding machinists need to know about next generation of branding

Here's how Generation Z end users are steering brands towards sustainable development.

Here's how Generation Z end users are steering brands towards sustainable development.

The term clean packaging is often misunderstood. It’s easy to mistake it for a packaging take on clean design. Clean packaging, however, has less to do with how packaging looks and more to do with what it represents in terms of transparency and authenticity.
It is the latest evolution of the consumer-driven clean movement—a movement that promotes transparency when it comes to product ingredients. Clean label promotes products that include a minimal number of ingredients, and which list these ingredients in a simple, transparent manner.
As a rule of thumb, natural and sustainably sourced packaging is almost always cleaner. If you package your product in plastic, consider using either biodegradable plastic or paper packaging.