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How Gen Z is using Instagram to shop
Instagram is becoming a go-to destination for consumers to shop, especially Gen Z. But with so many brands vying for attention, it’s not always easy to convert customers.
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Instagram is becoming a go-to destination for consumers to shop, especially Gen Z. But with so many brands vying for attention, it’s not always easy to convert customers.
- A 2018 study from Criteo found that 80% of Gen-Z shoppers look forward to going to physical stores, though 75% said they prefer to make most purchases online.
- A recent report from digital and creative agency Composed found that 60% of U.S. Gen Z shoppers use the platform to discover new brands and products. It also showed Instagram is the top platform for discovery, ahead of Snapchat, YouTube and Facebook.
- 73% of Gen-Z shoppers in the U.S. want brands and retailers to connect with them about new products and promotions through Instagram. Snapchat followed at 49%, email at 37% and text messaging
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