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How teen YouTube sensation Antonio Garza is remixing beauty YouTube for Gen Z, using editing techniques that take 40 hours per video and avoiding drama

17-year-old Antonio Garza represents a new generation of YouTube star, one who grew up knowing "it's every teenager's dream to become a YouTuber," she told Insider.

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17-year-old Antonio Garza represents a new generation of YouTube star, one who grew up knowing "it's every teenager's dream to become a YouTuber," she told Insider.
  • 17-year-old Antonio Garza represents a new generation of YouTube star, one who grew up knowing “it’s every teenager’s dream to become a YouTuber,” she told Insider.
  • But Garza said her signature fast-paced editing style was provoked by her own boredom watching the long introductions that became standard on the industry once audiences began treating YouTube videos like continuous, personality-driven shows, as opposed to occasional viral moments. 
  • Like Chamberlain, who Garza cites as a primary influence, this video-editing process has redefined humor on the internet, or at least on YouTube.
  • While major scandals have repeatedly rocked the beauty community, causing major subscriber gains and losses in the process, Garza has stuck to the sidelines for the past few years.