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In times of crisis, Gen Z urges ‘Be a brand, not our best friend’
The fine line between being tone-deaf and overbearing.
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The fine line between being tone-deaf and overbearing.
- The Ambassadors Company, a Gen Z insights and consulting firm, surveyed more than 100 trendsetting and thought-leading Gen Zers to find out what exactly they want to see from brands right now and going forward.
- In this episode of Adweek’s Gen ZEOs podcast, Ambassadors Company founder and CEO Maxine Marcus joins us as we cover segmenting, messaging, perceived authenticity, brand loyalty and more.
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