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Inside the rise of tween and teen makeup
As beauty brands begin to shift their product and marketing focus from solely millennial shoppers to Gen Z, the tween makeup space is beginning to take shape.
WRITTEN BY admin
As beauty brands begin to shift their product and marketing focus from solely millennial shoppers to Gen Z, the tween makeup space is beginning to take shape.
- “This was a very new category within beauty, and it was really important for us to test our messaging and see what was working with moms and then what was working with our young, creative girls,” said Samantha Cutler, founder and CEO of Petite ‘n Pretty.
- For instance, mothers cared that Petite ‘n Pretty was pediatrician-approved, cruelty-free, paraben-free and nut-free.
- While Millie Bobby Brown’s Gen-Z Florence By Mills brand, which includes both skin care and makeup, is merchandised near Petite ‘n Pretty in Ulta locations, the latter is focused on a true makeup look and not skin care.
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