ideas

Marketing to Gen Z during Covid-19

Young consumers would like brands to be transparent and collaborative in their efforts to support people during the pandemic.

Young consumers would like brands to be transparent and collaborative in their efforts to support people during the pandemic.

Surveys of Gen Z consumers suggest brands must respond to the crisis by harnessing their community and supporting their employees, without being opportunistic.
Young people are natural digital creators. Brands can work with Gen Z consumers to create inspirational new content.
In the first DoSomething survey in mid-March, 75 per cent of Gen Z respondents said the No. 1 action they wanted to see from brands was that they ensure employee and consumer safety, with 73 per cent wanting brands to protect their employees financially.