Gen Z Lowdown

Meet the Gen Z Kingpin of TikTok

This 21-year-old CEO built a booming business hyping musicians on TikTok. Will Trump’s proposed ban bring it all crashing down?

This 21-year-old CEO built a booming business hyping musicians on TikTok. Will Trump’s proposed ban bring it all crashing down?

Pace, Flighthouse’s CEO, isn’t the youngest person at the new age production company where he oversees 20 employees, but he’s perhaps the most connected. Since moving to Los Angeles from his native Texas when he was 16, Pace, with his winsome smile and boy-next-door looks has networked like a seasoned veteran in the halls of power in the music business.
“From the second I met him, he’s one of the best salespeople I’ve ever seen,” says Strauss. “But he doesn’t speak like a sales guy. He can go to a CMO of a massive corporation and speak like a 21-year-old who’s an expert in what he does.”
His goal is to build Flighthouse into a sort of Viacom for Gen Z, an omnichannel distributor of creative content that isn’t fully reliant on TikTok. He’s also looking at expanding his presence on YouTube, where the brand already has 347,000 followers, and potentially Snapchat or Triller.