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Prestige beauty brands are fighting for Gen Z’s attention
Thanks in part to businesses like Sephora and Ulta that now offer a bit of everything for everyone, prestige brands are targeting a new consumer as it looks to remain relevant and progressive in the beauty sphere: Gen Z.
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Thanks in part to businesses like Sephora and Ulta that now offer a bit of everything for everyone, prestige brands are targeting a new consumer as it looks to remain relevant and progressive in the beauty sphere: Gen Z.
- Thanks in part to businesses like Sephora and Ulta that now offer a bit of everything for everyone, prestige brands are targeting a new consumer as it looks to remain relevant and progressive in the beauty sphere: Gen Z.
- A 2019 survey revealed that 80 percent of teens say they get their beauty tips from influencers, and only one heritage brand, Clinique, ranked among the generation’s 10 favorite skincare brands.
- But who is the Gen Z masstige consumer? Think of the Glossiers, ColourPops, Limecrimes, Fenty Beautys and Kylie Cosmetics of the world.
- Needless to say, Gen Z is redefining the rules when it comes to exclusiveness in beauty, and brands are jumping to get on board (and if they’re not, well, best of luck).
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