PRZM Decodes the Brand Puzzle known as “Gen Z”

Naturally we’re getting out there and speaking with Gen Zers — not just “experts” — to get a better pulse of how all that spending is going down. And being the curious cartographers that we are, Grit Daily met with Co-Founders Liz Toney and Larry Milstein — the duo behind PRZM — to tell all so we can suck just a little bit less when we market to them.

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