Social Media
Ralph Lauren Comes for TikTok
Ralph Lauren says it’s the first brand to launch a campaign on TikTok tied to a sporting event, because it wants to “[win] over the next generation of consumers.”
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Ralph Lauren says it’s the first brand to launch a campaign on TikTok tied to a sporting event, because it wants to “[win] over the next generation of consumers.”
Like many adults, all I know about TikTok is that the teens are on there and it’s where all the best memes come from. But while the vast majority of TikToks have a decidedly homemade quality to them, Ralph Lauren is entering the space with an ad campaign celebrating the U.S. Open and starring youth Diana Silvers. The actress, who you may remember as the girl with the fringe jacket in Booksmart, plays tennis in a series of videos that do feel more like TikTok than, say, a Ralph Lauren TV ad. More >>
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