GEN Z LOWDOWN
Snapchat hopes their new features will make it easier for Gen Z to vote
Snapchat announced a suite of new features Thursday aimed at turning out the vote among its young user base, including in-app voter registration, amid a broader push to get young voters to the polls in November and make information about voting more easily accessible.
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Snapchat announced a suite of new features Thursday aimed at turning out the vote among its young user base, including in-app voter registration, amid a broader push to get young voters to the polls in November and make information about voting more easily accessible.
- Snapchat announced a suite of new features Thursday aimed at turning out the vote among its young user base, including in-app voter registration, amid a broader push to get young voters to the polls in November and make information about voting more easily accessible.
- “Before You Vote” mini that shows users their options for voting, helps them fill out a sample ballot and encourages them to make a plan to vote.
- Snapchat’s previous voter registration efforts in 2018 resulted in over 450,000 users registering to vote, of whom 57% ended up voting, according to the company.
- “As the platform with the greatest reach among 18-29 year olds in the U.S.,” a Snap spokesperson said, Snapchat believes that it has “a responsibility to tackle” the challenges faced by young and first-time voters—“a traditionally disenfranchised population when it comes to voting.”
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