ideas
Stuck in 2020, pretending it’s 2014
Millennials and Gen Z are revisiting indie pop, grunge fashion, and the early 2010s Tumblr aesthetic. Wouldn’t it be nice if life still looked like that?
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Millennials and Gen Z are revisiting indie pop, grunge fashion, and the early 2010s Tumblr aesthetic. Wouldn’t it be nice if life still looked like that?
- Reliving a very specific subculture from the period that roughly spans from 2009 to 2014 — the era of indie pop, ironically oversize eyeglasses, and late-wave finger mustaches — is what countless millennials and Gen Z kids are doing right now, online and in their bedrooms.
- Everyone who remembers the internet in the early 2010s was rediscovering their fantasy favorites, like Twilight and Divergent.
- Major life changes, even positive ones — career switch-ups, marriage, moving — always coincide with feelings of wistfulness, a return to a time when things felt simpler and less scary. So does loneliness.
- Young people in their late teens and early 20s are already the age group most predisposed to feelings of nostalgia, Batcho explains, because it’s the time in our lives when the trappings of childhood are being left behind for good.
- “The ideal was pastel grunge, the 1975, Arctic Monkeys, American Apparel, black-and-white stripes, and jelly shoes, like you were living in an episode of Skins,” she jokes of the aesthetic she obsessed over at the time.
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