ideas

This new fashion project celebrates Russia’s diverse young faces

Moscow-based collective Generation Z and fashion label Ockam join forces to celebrate the country’s often underestimated multiculturalism.

Moscow-based collective Generation Z and fashion label Ockam join forces to celebrate the country’s often underestimated multiculturalism.

Based in Moscow, the Generation Z collective is one of the key voices representing Russia’s open-minded, progressive youth. Working across fashion, music, and photography, they have tackled such crucial issues as LGBTQIA+ rights, underground rave movements, and mental health – continually proving that Russia’s upcoming generation stands for something far different than their conservative government dictates.
That’s why the Generation Z team decided to make a photo project dedicated to multicultural Russia, to show all the diversity.
Working with fellow Generation Z members photographer Nick Gavrilov and producer Diana Spit, Gunt and the group cast the shoot’s models from their friendship groups and Moscow’s creative community – with their individual stories representing a mere fraction of Russia’s diversity.