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What’s trending: Experts decode Gen Z

Seven Gen Z marketers and entrepreneurs share their insights from the frontlines.

Seven Gen Z marketers and entrepreneurs share their insights from the frontlines.

For Gen Z’ers, the idea of sustainability isn’t just limited to eco-consciousness; it extends to a more general longing for things that endure
While some people have mistakenly characterized Gen Z’ers as having short attention spans, they are just swiftly discerning what’s genuine — and what’s not
The more specialized the content, the more Gen Z’ers will appreciate it in some cases, Blakley says. “For every subject and niche, there’s a subject master for it and people will start producing content at scale in those niches,” he notes. “The line between influencer and celebrity is extremely blurred.”