Gen Z Lowdown
Snapchat hopes their new features will make it easier for Gen Z to vote
Snapchat announced a suite of new features Thursday aimed at turning out the vote among its young user base, including in-app voter registration, amid a broader push to get young voters to the polls in November and make information about voting more easily accessible.
Trolls ‘Zoombombed’ TikTok’s Pride event with racist and homophobic slurs, shutting down the day-long event only minutes after it started
A virtual event hosted by the short-form video company TikTok was forced to shut down on Thursday just five minutes after it had started after trolls inundated the Zoom call with homophobic and racist slurs.
A Gen Z awakening at the ballot box
With young Americans forming the backbone of protests against racial injustice and structural inequality in the United States, many people are wondering if this is a pivotal moment where Generation Z (defined as those Americans born after 1996, and often referred to as “Zoomers”) can translate protest into votes.
Meet Instagram’s original queen of Cottagecore
Aspiration without pretension: it's the high-wire balancing act every influencer hopes to achieve. 50-year-old Paula Sutton, a self-described "social recluse" who documents her quintessential English country home Hill House on her blog and Instagram, has managed it.
How teen YouTube sensation Antonio Garza is remixing beauty YouTube for Gen Z, using editing techniques that take 40 hours per video and avoiding drama
17-year-old Antonio Garza represents a new generation of YouTube star, one who grew up knowing "it's every teenager's dream to become a YouTuber," she told Insider.
Invisible Censorship: TikTok told moderators to suppress posts by “ugly” people and the poor to attract new users
The makers of TikTok, the Chinese video-sharing app with hundreds of millions of users around the world, instructed moderators to suppress posts created by users deemed too ugly, poor, or disabled for the platform, according to internal documents obtained by The Intercept.
Photos from a YouTube and TikTok convention show that Gen Z fashion is wilder, more colorful, and more creative than ever
There's almost no better place to view the wide range of wild Gen Z fashion trends than Playlist Live, a YouTube (and now TikTok) convention in Orlando, Florida that drew more than 13,000 influencer-obsessed fans.
A majority of Gen Z aspires to be entrepreneurs and perhaps delay or skip college. Why that might be a good idea
According to a recent Nielsen study, about 54% of Gen Z indicated they wanted to start their own company. These want-to-be entrepreneurs indicated control, debt-free, a purposeful life and being good to the planet were driving their entrepreneurial ambitions. And that’s not all.
Sustainable retail: How Gen Z is leading the pack
It’s tough to build a case that making the planet a cleaner place is not in everyone’s best interest. But the question has always remained about whether the cost of implementing models that make products more sustainable was actually, well, sustainable for retailers.
“I’m all about that eco-hottie vibe”: Megan Thee Stallion on selling her “Hot Girl Summer” wardrobe on Depop
Megan Thee Stallion partnered with Depop, the global social shopping app featuring independent sellers, on a special sale of items from her closet, as well as items from the “Hot Girl Summer” and “All Dat” videos.
PRZM Decodes the Brand Puzzle known as “Gen Z”
Naturally we’re getting out there and speaking with Gen Zers — not just “experts” — to get a better pulse of how all that spending is going down. And being the curious cartographers that we are, Grit Daily met with Co-Founders Liz Toney and Larry Milstein — the duo behind PRZM — to tell all so we can suck just a little bit less when we market to them.