Gen Z Lowdown

Generation Z considers themselves the most creative generation yet, a new poll suggests.

USPS representatives said they had no comment...which is kind of hot. (Just kidding. I'm not kidding.)

For those imagining the commonplace 2020 day-trader as a young adult equipped with a smartphone and some cash, those suspicions may be right.

Despite the weekend’s TikTok ban scare, mega-influencer Addison Rae Easterling’s new beauty brand Item Beauty is joining the rapidly growing group of TikTok influencer brands.

Snapchat announced a suite of new features Thursday aimed at turning out the vote among its young user base, including in-app voter registration, amid a broader push to get young voters to the polls in November and make information about voting more easily accessible.

Younger Afghans are on a mission to change how their country talks about life, death, and freedom.

Naina Agrawal-Hardin is only 17, but she feels like her generation is running out of time.

In an attempt to keep up with the latest customer trends, Morphe has launched its first sub-brand called Morphe 2.

Livia Rose Johnson doesn’t want to be called an activist.

This 21-year-old CEO built a booming business hyping musicians on TikTok. Will Trump’s proposed ban bring it all crashing down?

The athleisure trend, which has popularized dressing in more casual, loose-fitting clothing, could be the result of an effort to hide a women’s body.

Amazon told employees they needed to delete the short-form video app from work phones immediately, but later reversed the decision.

Forget fancy apps and metal cards. A new breed of "messenger banks" are breaking onto the scene.

A virtual event hosted by the short-form video company TikTok was forced to shut down on Thursday just five minutes after it had started after trolls inundated the Zoom call with homophobic and racist slurs.

As gaming continues to grow in popularity among Generation Z, banking giant Barclays recently conducted a survey to see how it would impact their career choices.

With young Americans forming the backbone of protests against racial injustice and structural inequality in the United States, many people are wondering if this is a pivotal moment where Generation Z (defined as those Americans born after 1996, and often referred to as “Zoomers”) can translate protest into votes.

What drew us to a Japanese video game about living in a village with anthropomorphic animal neighbors?

Millennials are used to being made fun of. The burns sting a little more when they're coming from Gen Z.

Generation Z is coming of political age as they join with thousands in protesting the police killing of George Floyd, and much of it is playing out online.

The fine line between being tone-deaf and overbearing.

Gen-Z is entering adulthood as the U.S. grapples with systemic inequities in institutions from policing to education to health care.

"I knew people were going to look away," says Dom Roberts.

Aspiration without pretension: it's the high-wire balancing act every influencer hopes to achieve. 50-year-old Paula Sutton, a self-described "social recluse" who documents her quintessential English country home Hill House on her blog and Instagram, has managed it.

Fandoms are forming around a new kind of influencer: the charismatic cult leader.

Instead of yearning for big city life, young people are finding an escape by imagining a more pastoral, idyllic lifestyle.

17-year-old Antonio Garza represents a new generation of YouTube star, one who grew up knowing "it's every teenager's dream to become a YouTuber," she told Insider.

Millennials and Gen Z are revisiting indie pop, grunge fashion, and the early 2010s Tumblr aesthetic. Wouldn’t it be nice if life still looked like that?

Restructuring, upcycling and customising garments is more popular than ever with young people. And brands might have a part to play.

"It's much more stigmatized to say you're a capitalist, in my experience."

Thanks in part to businesses like Sephora and Ulta that now offer a bit of everything for everyone, prestige brands are targeting a new consumer as it looks to remain relevant and progressive in the beauty sphere: Gen Z.

Ameer Al-Khatahtbeh always hoped he’d get a job writing about celebrities and memes. His wish was granted. Sort of.

A group of internet kids are about to hold the biggest fashion party of the year.

Brands’ sudden interest in esports is all about this tough-to-reach Gen Z. But few esports partnerships have the scope of BMW’s deal.

Young consumers would like brands to be transparent and collaborative in their efforts to support people during the pandemic.

Every two decades or so, the old becomes stylishly new. And now the pop artifacts of the Y2K era — winking futurism, loads of glitter, “TRL”-style videos — are back, with an update.

These high school seniors were looking forward to their last dance. Then their proms started getting canceled.

Blue eyeshadow is back, and so are countless other ‘80s beauty trends. And Gen Z teens are at the helm of the resurgence.

Initial results show Gen Z is increasingly concerned, disconnected, and looking to brands to prioritize employee safety and financial well-being.

They're trying to cope with the new reality of life under lockdown — and are happy to share their strategies with other Gen Zers.

The coronavirus may be a defining experience for Generation Z that shapes its outlook for decades to come — disrupting its entry to adulthood and altering its earning potential, trust in institutions and views on family and sex.

Here are the models (like Bella Hadid), designers (like Jacquemus) and most fashionable celebrities (like Lizzo) currently on the video sharing app.

Moscow-based collective Generation Z and fashion label Ockam join forces to celebrate the country’s often underestimated multiculturalism.

Members of Generation Z, those aged roughly 23 and younger, will have their worldview shaped by this current crisis.

Today’s youth are leading the global movement towards sustainability and social responsibility. It’s no time to disempower them with ageist and age-old arguments.

Here's how Generation Z end users are steering brands towards sustainable development.

Some of the oldest members of Generation Z are set to graduate into a possible recession, as the coronavirus pandemic continues to disrupt the economic outlook of the US.

The up-and-coming cohort of consumers is more outspoken about and aware of mental health, and brands are expected to respond.

What started as a small feud between users on TikTok over women's rights and anti-abortion policies in the US has turned into an all out war.

Younger generations have adopted piercings as a way to stand out. And despite what others have to say about piercings, NYC-based jewelry brand, Studs wants you to embrace them in your own unique way.

Video chat platform Houseparty is now the number one app in the iOS store in Australia, Canada, and the U.K.

People will act on an emergency — when they understand that it threatens them.

"As a junior in college, I’ve watched this upend young people’s plans."

Seven Gen Z marketers and entrepreneurs share their insights from the frontlines.

For the first time, millennials and Generation Z have enough electoral clout to seriously compete with their elders. But many feel more disillusioned than empowered.

or the first time, the editors of the Cavalier Daily — the student newspaper at the University of Virginia — were having to plan out their issue via webcam.

Zoom is where we work, go to school and party these days.

The makers of TikTok, the Chinese video-sharing app with hundreds of millions of users around the world, instructed moderators to suppress posts created by users deemed too ugly, poor, or disabled for the platform, according to internal documents obtained by The Intercept.

There's almost no better place to view the wide range of wild Gen Z fashion trends than Playlist Live, a YouTube (and now TikTok) convention in Orlando, Florida that drew more than 13,000 influencer-obsessed fans.

YouTuber Tana Mongeau didn't need an "Us Weekly" cover, access to a TV studio, or a famous family name to become Gen Z's equivalent of a tabloid star. All she needed was a camera and a few friends.

A statewide ban prohibiting the distribution of single-use plastic bags went into effect on Sunday.

Teenagers are campaigning, debating, running fact checks and forming party-based coalitions (hype houses). One of them called it “cable news for young people.”

Quibi’s competitors are not Netflix and HBO so much as YouTube and Facebook, whose previous competitors were our imaginations and memories.

Between Netflix, Hulu, and Disney+, it seemed like streaming giants might have finally won. Gen Z is proving that piracy will never die.

What drives young peoples' decision-making about the kinds of relationships they engage in?

With more than 800 million global downloads, TikTok is now more popular in app stores than Facebook, Instagram, and other leading social media platforms.

Gen Z is unlike any other generation and needs to be treated as such. Here are 50 stats all marketers must know about Gen Z to create strong relationships and deliver great experiences.

Gen Z are terrified, anxious and depressed about climate change. Whose fault is that?

Instagram is becoming a go-to destination for consumers to shop, especially Gen Z. But with so many brands vying for attention, it’s not always easy to convert customers.

A recent survey reveals which games consoles Generation Z and Millenial players prefer, and the results are incredibly surprising.

The two young women took a brief pause from advocating for the environment and human rights to meet for the very first time. To no one's surprise, they were fast friends.

Short videos are everywhere now. The founder of Byte hopes people are nostalgic for the original six-second video app.

As beauty brands begin to shift their product and marketing focus from solely millennial shoppers to Gen Z, the tween makeup space is beginning to take shape.

According to a recent Nielsen study, about 54% of Gen Z indicated they wanted to start their own company. These want-to-be entrepreneurs indicated control, debt-free, a purposeful life and being good to the planet were driving their entrepreneurial ambitions. And that’s not all.

Starface’s approach to standing out in the crowded market is best looked at through the lens of its online and offline communities.

Calvin Klein is launching a joint fragrance and apparel collection for all.

When 19-year-old Chelsea Martin posted a video of herself wearing a pair of black sweatpants with a pink dragon printed on the pockets to her nearly 900,000 TikTok followers, they went crazy for the product.

Oreos may be easy to grab off any grocery store shelf, but Nabisco’s latest sandwich cookie is a little more exclusive. Thanks to some great branding and exclusive status, by Supreme.

Students at Abraham Lincoln High School in Brooklyn talked about their education.

28-year-old co-founder Maryellis Bunn talks about what’s next for a brand that’s been called the future of retail.

A 14-year-old in Atlanta created one of the biggest dances on the internet. But nobody really knows that.

Who is — and more importantly, who is not — driving the growth and popularity of social platforms? A key demographic appears to be somewhat in retreat: young people.

TikTok is the rare recent example of a new app that’s taken off globally with millions of young people. The question is why.

The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.

Analyzing these dances from a critical standpoint may feel a bit like analyzing the Cha Cha Slide from a critical standpoint, but it nevertheless feels important because all movement has a lineage.

As Gen Z consumers show unique online behavior, brands should evolve their marketing strategies and reconsider platforms to reach younger audiences.

The VSCO girl's social media behavior, shopping habits, and favorite influencers provide a valuable marketing template for brands interested in connecting with a new generation of customers in 2020.

Gen Z has the potential to completely change the retail industry. And, brands that learn the group's shopping habits could win over this crucial generation of consumers.

The youngest consumers are today's trend-setters. Win them over, and the rest of the market may just follow.

One marketer says a gaming strategy is a must.

Thanks to Depop, The RealReal, and Poshmark, secondhand might just overtake fast-fashion.

The younger generation is increasingly driving trends and the growth of menswear sales, according to Italian National Fashion Chamber President Carlo Capasa.

Teen climate activist Greta Thunberg has been nominated for the Nobel Peace Prize for a second year in a row.

It’s tough to build a case that making the planet a cleaner place is not in everyone’s best interest. But the question has always remained about whether the cost of implementing models that make products more sustainable was actually, well, sustainable for retailers.

This year, there will be a whole new crop of voters newly eligible to cast ballots, as the oldest members of Gen Z will be 18 for the first time during an election cycle.

Dennis Prager believes teenagers are more open to conservative ideas than millennials. With PragerU, he’s making a play to get around their professors.

D'Amelio burst onto the TikTok scene with a dance tutorial duet, and her growth has been nonstop ever since.

A new generation’s rejection of the flirty babe aesthetic embodied by contemporary idols like Ariana Grande in favor of something more crazily improvised and less strenuously sexual.

Popular e-boys on TikTok are nabbing fashion and entertainment deals. They could be the boy bands of the 2020s, with way better style and minus the actual singing.

Megan Thee Stallion partnered with Depop, the global social shopping app featuring independent sellers, on a special sale of items from her closet, as well as items from the “Hot Girl Summer” and “All Dat” videos.

Whether it’s TikTok or Instagram, social media can offer more intimate access to authentic queer stories.

YouTuber Emma Chamberlain—she of the 8.5 million followers and the 18 years of age—is basically the litmus test for how much you understand 2020.

In 2020, PRZM sees an incredible push from Gen Z and young Millennials towards sustainability, second-hand marketplaces, nomadic tendencies and a demand for environmental change.

"TikTok Famous" is a mark of status for Gen Z, and the company is prepared to support its new talent and young voices.

VSCO girls have replaced "basic" as the new catchall for a new type of eco-warrior manic pixie dream girl

Gucci has successfully created a unique identity that fuses culture with technology and experience, standing up for important social issues and tapping into the zeitgeist of popular culture

Depop has successfully created an ecosystem of Gen Z shoppers who are marrying their passion for personal branding with a new sustainable, social way to shop

Ralph Lauren says it’s the first brand to launch a campaign on TikTok tied to a sporting event, because it wants to “[win] over the next generation of consumers.”

Flannel — a new UK luxury boutique taking aim at Gen Z — is focusing on creating a differentiated experience that draws next gen shoppers in and mixes high-low fashion.

Though online shopping has grown, 90% of Gen Zers are still shopping for beauty in-store — and brands meeting Gen Z "IRL" are winning

Young consumers are attributing high value to brands offering pragmatism, shared ownership, and inclusivity — ‘traditional’ luxury brands can no longer rely on sky-high pricing and exclusivity alone

Gen Zers are rejecting the notion of a curated feed in favor of a messier and more unfiltered vibe

The influencer is dead. The E-Girl is ready to ascend in her place.

Gen Z are churning through images and sounds at warp speed, repurposing reality into ironic, bite-size content.

Though highly politically active, Gen Z is rejecting all kinds of labels — including partisan ones. Gen Z is rethinking and reimagining systems and institutions and terms and even ideas.

Greta Thunberg — 16 years old — has become the face for climate activism, and more generally, the generation's collective drive to impact global change

Euphoria has sparked a makeup movement that merges teen reality with escapist fantasy

Naturally we’re getting out there and speaking with Gen Zers — not just “experts” — to get a better pulse of how all that spending is going down. And being the curious cartographers that we are, Grit Daily met with Co-Founders Liz Toney and Larry Milstein — the duo behind PRZM — to tell all so we can suck just a little bit less when we market to them.