28-year-old co-founder Maryellis Bunn talks about what’s next for a brand that’s been called the future of retail.
Who is — and more importantly, who is not — driving the growth and popularity of social platforms? A key demographic appears to be somewhat in retreat: young people.
Analyzing these dances from a critical standpoint may feel a bit like analyzing the Cha Cha Slide from a critical standpoint, but it nevertheless feels important because all movement has a lineage.
As Gen Z consumers show unique online behavior, brands should evolve their marketing strategies and reconsider platforms to reach younger audiences.
"TikTok Famous" is a mark of status for Gen Z, and the company is prepared to support its new talent and young voices.
Ralph Lauren says it’s the first brand to launch a campaign on TikTok tied to a sporting event, because it wants to “[win] over the next generation of consumers.”
Gen Zers are rejecting the notion of a curated feed in favor of a messier and more unfiltered vibe
The influencer is dead. The E-Girl is ready to ascend in her place.
Gen Z are churning through images and sounds at warp speed, repurposing reality into ironic, bite-size content.