A majority of Gen Z aspires to be entrepreneurs and perhaps delay or skip college. Why that might be a good idea
According to a recent Nielsen study, about 54% of Gen Z indicated they wanted to start their own company. These want-to-be entrepreneurs indicated control, debt-free, a purposeful life and being good to the planet were driving their entrepreneurial ambitions. And that’s not all.
PRZM Decodes the Brand Puzzle known as “Gen Z”
Naturally we’re getting out there and speaking with Gen Zers — not just “experts” — to get a better pulse of how all that spending is going down. And being the curious cartographers that we are, Grit Daily met with Co-Founders Liz Toney and Larry Milstein — the duo behind PRZM — to tell all so we can suck just a little bit less when we market to them.