A 14-year-old in Atlanta created one of the biggest dances on the internet. But nobody really knows that.
D'Amelio burst onto the TikTok scene with a dance tutorial duet, and her growth has been nonstop ever since.
A new generation’s rejection of the flirty babe aesthetic embodied by contemporary idols like Ariana Grande in favor of something more crazily improvised and less strenuously sexual.
Popular e-boys on TikTok are nabbing fashion and entertainment deals. They could be the boy bands of the 2020s, with way better style and minus the actual singing.
Whether it’s TikTok or Instagram, social media can offer more intimate access to authentic queer stories.
YouTuber Emma Chamberlain—she of the 8.5 million followers and the 18 years of age—is basically the litmus test for how much you understand 2020.
Gucci has successfully created a unique identity that fuses culture with technology and experience, standing up for important social issues and tapping into the zeitgeist of popular culture
Depop has successfully created an ecosystem of Gen Z shoppers who are marrying their passion for personal branding with a new sustainable, social way to shop