Latest Work 7
SUMMARYSotheby's engaged PRZM to help the auction house reach next generation audiences for their collaboration with The Strokes' Fabrizio Moretti and renowned Old Masters Collector Fabrizio Moretti. To tap younger audiences and bring fresh energy to its Old Masters division, we curated and handpicked a group of 20+ next gen creators and New Yorkers to serve as ambassadors for the immersive exhibition and drive social traction around the collaboration. As a result, we achieved over 850K+ unique impressions on social media, inspired a wave of youthful interest, and shed a new light on Old Masters. Sotheby's outperformed sales estimates for nearly every lot in the exhibition, and attracted younger, first-time bidders to the sale.
RESULTS In order to understand next gen beauty and bodycare trends, Flamingo/Harry's asked PRZM to create a presentation outlining the key ways Gen Z is changing the landscape of the self-care space. We created a customized presentation combining multi-media research across platforms including TikTok, Instagram, and Youtube, to identify key recommendations for their next engagement strategy. As a result of our work, Flamingo launched their "Bush 2020 campaign," which embraced the "grow-choice movement" and body inclusivity that we identified in our 20+ page report
SUMMARY In this activation co-hosted with OUT Magazine, we helped New York and LA-based membership club Spring Place bring together next gen LGBTQ+ activists for a unique luncheon and portrait series in honor of World Pride. In order to achieve this, we led partnerships with a range of brand-aligned sponsors for the event, including @Levis, @thebouqsco @fluidebeauty @ponsontpaper @malinandgoetz and @lisasaysgah. Alongside the lunch, PRZM creative directed a portrait series optimized for social sharing for each guest to help elevate their message, driving broader engagement and impact beyond the event
RESULTS Working with the Human Rights Campaign and Planned Parenthood leadership team, the Millennial Pink Party — now in its fourth years — brings together 250+ next gen change-makers, activists, and leaders to raise over $50K for progressive causes. Each year, we host the event at a range of locations throughout Montauk, transforming the spaces Millennial Pink with a range of experiential activations, including a cotton candy stand by with @Saks, stage and DJ by @BCBG, pool floats by @funboy, fresh coconuts by @Bumble, and pink lounges by @Dormify. We received national coverage for the event, which broke previous records, including NYTimes, Vanity Fair, Town & Country, and Vogue.
RESULTS Working with the Parrish Art Museum, we helped build a next gen engagement strategy and launch a young supporters circle for the museum, helping relaunch the museum's annual Midsummer 'Late Night Party' in July. The event, now in its third year, has broken previous records in attendance, with over 200+ young art patrons attending each year and receiving national coverage in WWD, Vogue, and Hamptons Magazine. In addition to the main gala, we helped the museum create a range of experiential programming for the young supporters group, including a kick-off seated dinner for 20 guests co-hosted with The Surf Lodge in Montauk.
RESULTS Working with @Chappy app, we developed and executed a unique activation to bring together over 20 LGBTQ leaders for a formal dinner in Washington, D.C., which coincided with the Human Rights Campaign major donors summit. The dinner, which was hosted at The Jefferson DC hotel, was centered on facilitating a positive dialogue across a range of activists in the community, including published authors, digital personalities, historians, and humanitarian refugees. As well, we created a pledge card that encouraged social sharing, in which Chappy would donate funds for every posted commitment. Each guest was given an embroidered bowtie with their initials, which reflected the branding of the dating app
SUMMARYIn partnership with Maddie Ziegler, we set out to build a brand strategy and launch campaign for her namesake fashion line, Maddie. To successfully retain a young Gen Z audience across North America, UK and Australia, every detail had to be authentic and entertaining. We began with the Maddie herself and established a two-way dialogue and surveys with her devoted audience. This real-time, daily interaction allowed the brand to break down barriers and build early trust receiving instant feedback on design, pricing and platforms, and involving Maddie's customers throughout the journey and design process. We then guided Maddie and other creators to mix highly produced assets with loose, imperfect-perfect content native to multiple channels - Instagram, YouTube, Snapchat, in store, paid media and e-commerce. We layered on an intense media blitz, “friend-fluencers” and amplified it all with paid media to target parents who held the purchasing power. The brand reached $4M in revenue year one and sold out of key pieces at Nordstrom. The brand's social following went from zero to 1M+ with incredible 15%+ engagement.