Latest Work 3
SUMMARY American Express hired PRZM to better understand and engage global Gen Z customers across 25+ international markets. PRZM developed a 30+ page guide on Gen Z financial trends and consumer priorities. We then hosted two virtual focus groups with 20+ global Gen Z participants across 8 time zoness. We developed and managed a survey with over 100+ Gen Z consumers to provide both quantitative and qualitative feedback. The project is driving global impact as our recommendations are informing how the company can attract and market to thousands of potential new next gen customers
CONTEXTThe internationally renowned American Ballet Theatre partnered with przm to strategize social-first programming and content. We launched the official ABT TikTok channel without compromising heritage. Through a mix of interactive entertainment, creator content and sharp editing, przm established ABT as the leading performing arts institution on TikTok with 500K+ followers.
RESULTS In order to understand next gen beauty and bodycare trends, Flamingo/Harry's asked PRZM to create a presentation outlining the key ways Gen Z is changing the landscape of the self-care space. We created a customized presentation combining multi-media research across platforms including TikTok, Instagram, and Youtube, to identify key recommendations for their next engagement strategy. As a result of our work, Flamingo launched their "Bush 2020 campaign," which embraced the "grow-choice movement" and body inclusivity that we identified in our 20+ page report