# Chantelle

> Chantelle’s first TikTok campaign with PRZM generated viral brand discussions and engagement among the lingerie brand's target audience.

- Client: Chantelle
- Project: Social-first Campaign
- Services: Campaign, TikTok

## Insight

Chantelle, the Parisian lingerie brand, was looking to reposition their matronly, lace Rive Gauche bra for a new generation of American customers. The brand looked to PRZM for a creative communications strategy that would spark online brand chatter while reshaping brand perceptions.

## Approach

PRZM crafted a native social-first concept that proved the incredible fit and worthy investment of a well-designed, iconic Chantelle Rive Gauche bra. To authentically bring it to life, we collaborated with existing Chantelle super fans with a deep appreciation for the brand and product. Creators showcased diverse body types and chest sizes, highlighting the transformative before-and-after effect of the Chantelle Rive Gauche bra while relating to the next generation of shoppers.

## Impact

Chantelle's first TikTok campaign with PRZM, which won a Webby award for best content, generated viral brand chatter and organic views within their target American audience. Despite the competitive holiday season, this organic campaign boosted site traffic by 140% and increased conversions by 40% for Chantelle. It also attracted thousands of new followers and achieved over 42,000 shares and saves, all organically and without paid advertising. This success underscores the impact of strategic creative thinking and meticulous execution for an evolving heritage brand.

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Source: https://www.helloprzm.com/work/chantelle/