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PRZM is a next generation consultancy hyper-focused on Gen Z at the intersection of fashion, art, and culture. We bridge heritage brands and institutions with the next generation through innovative strategy, community engagement, scroll-stopping content, and immersive experiences. PRZM

From established organizations to scrappy start-ups, every successful company shares a common need: embracing tomorrow’s demographic disruption today. Led by cultural strategists, marketers and business intelligence experts, PRZM helps brands engage the next generation through our three specialties: people — our community, perspective — our strategy, and projects — our experiences and content.

Gen Z is a spectrum — of beliefs, identities and perspectives — unlike any generation that has preceded it. As cultural strategists and marketers, we collaborate with a community of next gen changemakers, creators, and independent thinkers to redefine what the future should look like.

  • • Connect with our community that is leading the charge and setting the trends
  • • Learn from the next generation of creators, leaders and trendsetters

PRZM builds strategies and leads customized workshops to drive innovation and insights, identifying critical next generation cultural shifts through research data, and analysis.

  • • Gen Z insights + strategies
  • • Next gen luxury, art and fashion trend forecasting
  • • Innovation + product workshops

Powered by a diverse community of Gen Zers, we bridge online and offline engagement to help our clients capture cultural attention and cut through the noise.

  • • Forward-thinking content
  • • Non-traditional communications
  • • Strategy and ideation backed by insights
  • Sotheby's
  • Spring Place
  • Flamingo / Harry's
  • maddie ziegler
  • American Express
  • Surf Lodge
  • The Winter Show
  • Soho House
  • Millennial Pink Party
  • Museum of Art and Design
  • Chappy App
  • The Parrish Art Museum

The faces of PRZM

Liz Toney is an award-winning Brand Marketing Strategist. She led global and wholesale marketing initiatives for Tommy Hilfiger, and previously contributed to campaigns for Persol, Adidas and L’Oreal. Liz created and led iconic fashion brands for Gen Z influencers, Maddie Ziegler and Skai Jackson, and created forward-thinking next gen retail strategies for Macy's.

Larry Milstein is a Gen Z entrepreneur and creative consultant, advising Fortune 100 companies & nonprofits on next gen strategy. Most recently, he led Gen Z research for American Express, where he was part of the CEO’s strategy group. He brings international experience, studying Global Affairs at Yale and working abroad in China at the Alibaba Group.

As a brand expert, Liz’s content and strategy drove communities from zero to over a million. She is a two-time Shorty Awards winner for innovation and content, and her work has been featured in Refinery29, New York Times and Teen Vogue.

Larry is the co-founder of the Millennial Pink Party, which raises funds for the Human Rights Campaign and Planned Parenthood, in addition to serving as a trustee of the Parrish Art Museum Board and Frick Young Fellows Steering Committee.

The faces of PRZM

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LIZ TONEY

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LARRY MILSTEIN

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