Gen Z isn't a coming force — we're already here. Gen Z (born 1995-2010) is the largest population by size and controls 40% of global consumer power. From Fortune 500 companies to innovative start-ups, PRZM is here to help. Click through PEOPLE, PERSPECTIVES, + PROJECTS to learn more 🙂
PRZM is powered by a global community of 500+ Gen Z creators, innovators, and thought-leaders. From focus groups to beta-testing to product feedback, we're here to tell you what's actually cool. Period.
- • Custom focus groups + feedback
- • Private events + launches with our community
- • Beta testing + product feedback
PRZM builds strategies and leads customized workshops to drive innovation and insights — helping you identify critical cultural shifts before your competition does
- • Gen Z insights + strategies
- • Next gen trend forecasting
- • Innovation + product workshops
From TikTok to Twitch to Twitter, PRZM knows what content will actually capture Gen Z attention (hint: you have 8 seconds ⏰). We're here to help you create experiences both IRL and URL that cut through the noise and capture cultural attention.
- • Scroll-stopping content
- • Creative communications
- • Viral campaigns
"PRZM is a space we can access from our bedroom and we can be part of building plans for our world — the world post-COVID."
- BUSINESS INSIDER
"[PRZM] speaks with authority as a consulting firm that specializes in helping brands reach millennials and Generation Z."
"Putting a human lens on Gen Z to help answer the big questions."-FORBES
"PRZM is a space we can access from our bedroom and we can be part of building plans for our world — the world post-COVID." - Grey, PRZM Community Manager, for BUSINESS INSIDER