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PRZM is a global next gen community and modern marketing agency. Think of us as your Gen Z partners-in-crime 👋 - helping you authentically engage next gen audiences at the intersection of fashion, tech, and culture. From viral TikToks to game-changing insights, we're for Gen Z, by Gen Z PRZM

Gen Z isn't a coming force — we're already here. Gen Z (born 1995-2010) is the largest population by size and controls 40% of global consumer power. From Fortune 500 companies to innovative start-ups, PRZM is here to help. Click through PEOPLE, PERSPECTIVES, + PROJECTS to learn more 🙂

PRZM is powered by a global community of 500+ Gen Z creators, innovators, and thought-leaders. From focus groups to beta-testing to product feedback, we're here to tell you what's actually cool. Period.

  • • Custom focus groups + feedback
  • • Private events + launches with our community
  • • Beta testing + product feedback

PRZM builds strategies and leads customized workshops to drive innovation and insights — helping you identify critical cultural shifts before your competition does

  • • Gen Z insights + strategies
  • • Next gen trend forecasting
  • • Innovation + product workshops

From TikTok to Twitch to Twitter, PRZM knows what content will actually capture Gen Z attention (hint: you have 8 seconds ⏰). We're here to help you create experiences both IRL and URL that cut through the noise and capture cultural attention.

  • • Scroll-stopping content
  • • Creative communications
  • • Viral campaigns
  • Sotheby's
  • American Ballet Theatre
  • American Express
  • Spring Place
  • Flamingo + Harry's
  • Maddie by Maddie Ziegler
  • The Winter Show
  • Soho House
  • Financial Times
  • Bimble
  • Later
  • Very Good Light

PRZM Press

"Putting a human lens on Gen Z to help answer the big questions."

-FORBES

"PRZM is a space we can access from our bedroom and we can be part of building plans for our world — the world post-COVID."

- BUSINESS INSIDER

"[PRZM] speaks with authority as a consulting firm that specializes in helping brands reach millennials and Generation Z."

- BLOOMBERG

"Putting a human lens on Gen Z to help answer the big questions."-FORBES

"PRZM is a space we can access from our bedroom and we can be part of building plans for our world — the world post-COVID." - Grey, PRZM Community Manager, for BUSINESS INSIDER

PRZM Press

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