Latest Work 2
American Express
Research + Insights
SUMMARY American Express hired PRZM to better understand and engage global Gen Z customers across 25+ international markets. PRZM developed a 30+ page guide on Gen Z financial trends and consumer priorities. We then hosted two virtual focus groups with 20+ global Gen Z participants across 8 time zoness. We developed and managed a survey with over 100+ Gen Z consumers to provide both quantitative and qualitative feedback. The project is driving global impact as our recommendations are informing how the company can attract and market to thousands of potential new next gen customers
American Ballet Theatre
TikTok
CONTEXTThe internationally renowned American Ballet Theatre partnered with przm to strategize social-first programming and content. We launched the official ABT TikTok channel without compromising heritage. Through a mix of interactive entertainment, creator content and sharp editing, przm established ABT as the leading performing arts institution on TikTok with 500K+ followers.